Creating an app is the beginning of your app development & marketing journey. The most critical point during development process and after release of app is how to poromote your app! There are many free and paid ways to promote an app and these ways can be changeable year by year based on changing user & marketing dynamics. For 2020, we’ve collected the latest app promotion tips for you. Enjoy
01. ASO (App Store Optimization)
Like SEO (Search Engine Optimization for websites), ASO seems that it will lift its effectiveness in upcoming months and years. You should optimize your app’s title, description, screenshots, reviews and other main elements based on user’s search behaviors and your competitors, regularly. It’s free and organic! However, you should have a comprehensive and sustained research and plan to do it.
02. App Promotion Sites for Android and iOS
Do you know that there are huge amount of free app promotion websites? Promote your Android app free and iOS app free have different dynamics and all these promotion websites have different functions to advertise your app like getting app reviews, just be listed with your app, or to reach your potential customers. You can find the comprehensive list here to know what are the app promotion sites.
03. Offer a Promotional Price
There are two fact should be considered:
- Users want to feel special when they communication with you and your brand.
- Using a new brand (product or service) is risky for users.
When an app developer combine these two fact; offering a promotional price to primary users makes sense to catch them. It helps to you in terms of getting competitive advantage at the same time.
04. Create a Demo Video
Free promotion includes express your app’s features larger communities as well. To provide it, you should have a dynamic showcase to present all the features of your app. So, create a demo video which is giving the points of “Why, How and What” (not more than 30 seconds). After generate it, you can share it on different platforms to promote your app effectively!
05. Create Quality Content Regularly
Content is still the King! It has just transitivised in time. So, you can create different types of contents like blog post, podcast, video, eBook, infographic etc. They will be your main instruments to reach organic people. You should take into consideration the user’s search intent, important keywords and industrial trends when you create your contents.